Most ad scripts fail before the pitch starts. Pick a hook, fill four boxes, and get a script built on the structure that actually holds attention.
Fill these in. The script assembles as you type.
A starting draft — rewrite it in your own voice before you shoot.
These come from testing, not theory. Every one of them has cost someone money to learn.
Branding in the first second is the fastest way to get scrolled past. Earn attention first, then say who you are.
Most people watch without sound. If the message needs audio to land, add captions — and check it reads with the volume off.
Three benefits in one ad means none of them stick. Make three ads instead and let the data pick.
"Premium quality" is noise. A hand tearing the packet open, or a real before-and-after, does the work that adjectives can't.
Same footage, half the length. Short cuts often beat long ones on cost, and you learn what the audience actually needs.
Keep the body identical and change only the first three seconds. That isolates the variable that decides most of your CTR.
Good creative in a badly structured account still loses money. Send me your setup and I'll tell you what's holding it back — free, no pitch.